The Facilitation Model
The JOATMON Problem
JOATMON = Jack Of All Trades, Master Of None. A solo real estate agent is expected to be: negotiator, marketer, photographer, stager, legal interpreter, mortgage advisor, neighbourhood expert, and therapist.
Nobody is great at all of these. The result: clients get mediocre service across the board. Agents burn out. The agent guards the client relationship because commission rewards the gatekeeper, not the team.
The Alternative
Replace the solo agent with a facilitated team of specialists. Landmax does not sell houses. Landmax assembles and coordinates the right team.
| Solo Agent Model | Facilitation Model |
|---|---|
| One person does everything | Team of specialists per transaction |
| Client talks to one person | Client sees the whole team and progress |
| Commission split is opaque | Facilitation fees are transparent per service |
| Agent is a salesman | Facilitator is a coordinator |
| Trust flows through a gatekeeper | Trust is peer-to-peer between client and each specialist |
A Facilitated Transaction
- Client needs to buy property in Cranbrook
- Goes to
professionals.landmax.global— sees all local professionals by specialty - Landmax facilitates: assembles appraiser, notary, mortgage broker, inspector, insurance
- Team gets a transaction group on FreedomMesh — encrypted, peer-to-peer
- Client sees all team members, their credentials, and real-time progress
- Deal closes — connections recorded, team reputation grows, network dissolves
Scale Beyond Real Estate
The facilitation model works wherever transactions require coordinated professional teams:
| Vertical | Team Members |
|---|---|
| Real estate | Realtor, appraiser, notary, mortgage broker, inspector, insurance |
| Legal | Lead counsel, paralegal, expert witness, mediator |
| Construction | Architect, engineer, general contractor, inspectors |
| Immigration | Lawyer, consultant, translator, notary |
The directory, the mesh, and the orchestration layer are generic. The recipes and transaction workflows are vertical-specific. Each vertical is a new recipe pack, not a new product.